Digital Trust Essentials® - Helping SME Owners increase trust, increase customers and increase sales!
- Steven Cockcroft
- Jun 30
- 2 min read
Updated: 6 days ago
“Consumers report that digital trust truly matters – and many will take their business elsewhere when companies don’t deliver it.” – McKinsey and Co.
In today’s digitally connected world, trust is the foundation of every successful business transaction, especially for micro, small and medium-sized enterprises (SMEs) striving to stand out in increasingly competitive markets.
Customers are more tech-savvy than ever before. They are not just buying products and services; they are buying peace of mind.
They’re seeking transparency in data handling, they want to see and feel that their information is protected, they want to buy from responsible businesses they can trust. They will walk away at the first red flag.
Cyber breaches, data misuse, compliance failures and irresponsible use of artificial intelligence are eroding customer trust and confidence and are putting micro small and medium businesses in particular at risk of failure. It's not surprising:
Data breaches and scandals have left consumers very wary, even when companies operate in regulated sectors.
Complexity of digital ecosystems makes transparency difficult and consumers often don’t understand how their data is used or protected.
Cyber threats are becoming personal and phishing attacks and identity theft make the average consumer feel like they’re on the front lines.
Scepticism in organisational capability isn’t paranoia anymore, it’s a rational response to a dynamic and increasing threat environment.
Recent research from Thales indicates digital trust is on the decline: “Across 13 different sectors, only insurance, banking and government saw either their trust level remain stagnant, or very slightly increase. When asked which sector they trusted with their personal data, not one sector reached above 50% approval."
Thales surveyed over 14,000 consumers across 14 countries about their relationship with online brands and services, their privacy expectations, and how brands can earn their trust.
Digital Trust Essentials: Increased trust = Increased customers = Increased sales.
Introducing Digital Trust Essentials® - A service designed specifically for Micro, Small and Medium Enterprise (SME) Owners, drawing on UK National Cyber Security Centre (NCSC), UK Information Commissioner Office (ICO), US National Institute of Standards and Technology (NIST) small business guidance and over 35 years of consultancy and training experience across multiple sectors.
Digital Trust Essentials® is a service designed with SME Owners in mind. An affordable annual programme that delivers bite-sized, monthly actions that are quick to implement but pack a serious punch. Strengthen your security, enhance your reputation, and build the kind of trust that keeps customers coming back.
"…trust is an elusive asset, but one that’s never out of reach for organisations that have initiated the right actions.” – Deloitte
Learn more about our new and exclusive Digital Trust Essentials® service for Micro, Small and Medium Enterprise Owners.
Showcase your commitment to safe, secure and 'trusted' business.
Register today:
Digital Trust Essentials® (Micro 0-9 Employees): £495.00 (ex VAT)
Digital Trust Essentials® (Small 10-49 Employees): £595.00 (ex VAT)
Digital Trust Essentials® (Medium 50-249 Employees): £695.00 (ex VAT)
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